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Do you love Beats headphones, True Religion jeans, and UGG shoes? These are some of the most popular brands (牌子) around. They are also expensive. But some experts say they are not much better than cheaper brands.
For example, Jim Wilcox works for Consumer Reports. He tested all kinds of headphones. He says that $80 Koss Pro headphones provide basically the same quality and comfort as Beats. So why do people pay twice or even 10 times as much for the hottest brands?
Experts say it's because fashionable, expensive brands send a message. Brands say “I belong” or “I can afford it.”
Some people think that expensive brand names are worth the price. They say that some designer clothes really are top quality and that they last longer than cheaper brands. Some teenagers choose to wear popular brands because these brands make them feel good about themselves.
