Part of the difficulty in making tough business decisions is that leaders don’t want to surprise or disappoint employees. Think about the last time you made a major company-wide announcement. Did you know if employees were happy? Were they shocked? Or even worse, did you have no insight into their reactions at all? If you regularly measure employee sentiment through real-time pulse surveys—especially during times of change—you can more accurately pinpoint reactions and cope with issues immediately. The results of these pulse surveys empower your leadership team to be more forthcoming, moving forward, earning the trust of employees and strengthening a transparent company culture.

If there is a strong link between employees and managers to the goals of the organization, the vision and values of the company will be embraced by all.