3. Offer a strong case。

3. 想法要出色。

What evidence do you have that your idea is a good one? Point to facts or data that support the validity of your idea. Imagine you're a lawyer making a case to the jury. What is exhibit A, and what is exhibit B?

你怎么证明自己的想法够出色呢?当然是那些能够证实你的想法的事实和数据。想象你是一个向陪审团做陈述的律师。理清证据一、证据二。

4. Appeal to their emotions。

4. 迎合他们的情绪。

It is suggested that you find ways to engage participants' emotions. Paint a vivid picture of the probable future if your idea is accepted. Now paint a dismal scene of the future if the idea doesn't happen. Use stories. Nothing moves people emotionally more than a good story。

Pittampalli认为找到迎合与会者情绪的方法也同样重要。试想一下你的想法被接受的场景。再幻想失败之后的凄凉景象。学会讲故事，故事最能感染人。